It was just over a year ago that Twitter started a broad rollout of its mobile app promotion ads. It’s marking the occasion with a blog post discussing how the program is going and announcing some new features.
App install ads have been a notable success for Facebook, and they’re turning into a broader battle between the big digital media companies.
In Twitter’s case, app promotion ads can either take users to an app download page or deep link to a specific page within the app. (On the latter front, Twitter’s helped by its acquisition of mobile ad retargeting startup TapCommerce, which now reaches 40 billion ad impressions daily.)