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NASA confirms world will not end in September

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21 August 2015

A & E Lanka features thread screen at CFW ‘Swim’
American & Efird (A&E) Lanka, a fully owned subsidiary of one of the world’s premier industrial sewing thread manufacturer American & Efird LLC, USA, went onto exhibit an artistic visual installation made out of thread and also engage the audience real-time at the recently concluded ‘Swim’ by Colombo Fashion Week (CFW).

A&E Lanka featured an artistic installation, a creative masterpiece called “Thread in Life” which was prepared with over 100,000 meters of A&E thread and artistically composed on 15 layers of glass by Mr. Nalin Jayasena, a local creative artist.

Users also engaged with the A&E brand at CFW as they captured photographs of themselves and their loved ones and uploaded on Facebook, Instagram or Twitter hash-tagging the keyword ‘ThreadMe’ which in turn showed up on the big thread-made screen just beside the pool. This drew a high response rate and a team from A&E were constantly on the loop monitoring the hash-tag on-site to ensure every single photograph is featured.

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