Sports? Tourism? They may seem quite unrelated, but in fact ‘Sport Tourism’ is a massive industry today amounting to well over $600 billion in value along with a sky-rocketing growth rate. It takes a twofold outlook, with ‘event sport tourism’ referring to popular events such as the World Cup that attract thousands of tourists and the other, ‘active sport tourism’ referring to activities similar to golf, kayaking and canoeing that attract equal amounts of tourists who visit not as spectators but as those involved in them. In short, sport tourism, which is attracting tourists through sporting activities, means a pathway for colossal foreign revenue.
Over the years, ‘Sport Tourism’ has expanded gradually with a record peak in its growth at present. The key reasons underlying the success of this industry can be presented as the changing western lifestyles promoting and advocating human leisure (travelling, recreation and sporting) and economic forces downplaying the costs of travel and involvement in sports.
Thus, travelling outside one’s usual environment for peaceful and serene recreation as well as entertainment and thrill through involving in and spectating sporting activities has emerged as an imminent need of all humans in the contemporary world. The advent of Sport Tourism has truly provided the all-rounder package catering to every single aspect of this now-turned-into human necessity.