The government in Pakistan's biggest province of Punjab has launched a campaign to encourage women to motorcycle.
150 women motorcyclists took to the streets in the Eastern city of Lahore for the inauguration of the program called Women on Wheels (WOW).
The idea of women straddling motorcycles, clambering into the cabs of Pakistan's iconic heavy trucks, or driving rickshaws for money is still taboo in the deeply conservative Muslim country of some 200 million, where gender discrimination is routine.
There has been a slew of recent campaigns by women for greater access to public spaces to which they are often denied, such as roadside eateries -- and the roads themselves.
The importance of the issue is underscored by the fact that three quarters of Pakistani women do not participate in the labour market, mainly due to a lack of safe transportation, according to a study by the International Labour Organisation.